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Attendee Resources

Go Social and Mobile with DMA2010
DMA2010 Magazine
DMA2010 Kick-Off Party
Website User Experience
Search Engine Marketing Experience
NEW! Guru 1:1 Sessions
NEW! Strategic Summit
DMA Education - Seminars and Certifications
Pre-Conference Intensives
Post-Conference Intensives
DMA Resource Center
DMA Resource Center Events
Transportation Schedules and Hotel Routes
Moscone Attendee & Exhibitor Registration Hours
Marriott Attendee Registration Hours
Exhibit Hall Hours
Special Events

Go Social and Mobile with DMA2010

The DMA2010 Mobile App is here! Click here to download your FREE DMA2010 Mobile App to get real-time updates on the latest trends as well as complete access to session schedules, Exhibit Hall information, even details on local restaurants for your dining pleasure.

iPhone users: Download your FREE app here.
Blackberry and Android users: Visit for the latest updates.

Go Social with DMA2010!

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DMA2010 Magazine and Insider’s Guide

Download your copy of the DMA2010 magazine to find out what’s new at DMA2010, top 10 session takeaway tips, 20+ things to do in San Francisco, and more.

Download your copy today!

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In a sea of booths and business people, how can you map your most productive path on the show floor?

Our free MyDMA2010 event-planning portal enables you to:

  • Search for exhibitors and sessions by name, product, topic and more;
  • Receive recommendations based on your stated interests;
  • Schedule meetings with fellow attendees; and
  • Create your own event plan!

Make the most of your show experience, start using MyDMA2010 today! For more information or questions please contact (410) 402-1028, option 1.

Login to start your profile now.

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DMA2010 Kick-Off Party

Ruby Skye, Union Square
Starts at 7:00 PM

           Co-sponsored by:
OMI     Quad Graphics

The DMA2010 Kick-Off Party is back and at one of San Francisco’s most popular venues! This is a great opportunity to start your DMA2010 week meeting new people and reconnecting with old friends – all while having good ‘ole San Francisco fun. The party gets started at 7pm at Ruby Skye, a premier nightclub located in the heart of San Francisco. Recently rated as one of the top 5 nightclubs by Dancestar, Ruby Skye is a world-class facility featuring the finest DJ’s and performers. This exquisite facility is Turn of the Century elegance with modern-day charm that provides the ideal environment for networking, class, and of course – fun! Start off your DMA2010 with a bang and join us at this top notch event.

NOTE: You must have your DMA2010 badge to access the Kick-Off Party and International Reception on Saturday night, October 9th. You can pick up your badge at Moscone Convention Center at DMA Registration.

Website User Experience

Led by: BusinessOnline 


Monday, October 11
11:00 AM - 5:30 PM

Sit down with a BusinessOnline expert for a 15-minute lab designed to give 1:1 time with a subject matter expert. You’ll be able to discuss your individual website usability issues and be provided a better understanding of the items that have the biggest impact on your ROI.

Sign-ups will be available this September.

Register here for your 15 minute lab!


Join Thanh Nguyen, Senior Usability Engineer at BusinessOnline, as she delivers two information-packed sessions on website best practices and user experience.

Monday, October 11
11:15 AM - 12:15 PM
3:00 PM - 4:15 PM

This session will give you tips on best practices for creating your website as well as demonstrate how the user’s perspective should be taken into account when developing all the components of your site - navigation, image placement, and calls-to-action.

*Number of participants is limited to 100. Sign-ups will be available this September.

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Search Engine Marketing Experience

Led by:
Tuesday, October 12
11:30 AM - 12:15 PM
2:00 PM - 3:00 PM

If you're an in-house marketer who’s frustrated with your current SEO campaign (or are new to SEO and need some basic tips), register here to have your website looked at during these exciting sessions on Tuesday. Thought leaders are on hand to teach you everything you need to succeed with your SEO campaign - from SEO 101 to advanced technical and conversion tips.

Register your website now!

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NEW! Guru 1:1 Sessions

Go one-on-one with marketing gurus in the Exhibit Hall and ask them that one question you’ve been trying to get answered since before Facebook became a household name! This is your once-in-a-lifetime opportunity to talk to big stage thinkers, in small groups, and get their off-the-record insights into your problems!

Sign up to schedule time with your Guru of choice now!

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NEW! Strategic Summit

The DMA Strategic Summit will provide you with a roadmap that achieves success, affording you the opportunity to review and redefine your organization’s marketing plan while determining how this plan fits into the overall strategic plan for your organization.

Join your Director’s and VPs of Marketing for the inaugural series of in-depth and hands-on sessions. Discover new ways to look at your marketing plan, refresh your organization, and protect and grow your brand. Cutting-edge strategists will help you to manage your brand’s reputation, optimize your media mix (including social), structure your organization, and get right up to date with the latest privacy issues.

Download the Strategic Summit Program here.

NOTE: To register for the Strategic Summit, please select a registration package that includes Pre-Conference.

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DMA Education - Seminars and Certifications

Check out the new face of DMA Education. We now offer full certification courses both online and in-person. And best of all, you'll be able to register on-site at DMA2010 right at the DMA Resource Center. With everything from our fundamental DMA Certified Marketing Professional Progam to individual certifications in subjects like Social Media, Mobile Marketing, Search Marketing, and more - DMA Education has what you need for in-depth education in all facets of marketing.

Click here to learn more about our current course offerings and learn how to get certified.

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Pre-Conference Intensives

Saturday, October 9
Part I, 10:00 AM - 12:30 PM
Part II, 2:00 PM - 4:30 PM

    Sunday, October 10
Part III, 9:00 AM - 11:15 AM
Part IV, 1:00 PM -2:25 PM

Direct Marketing University

Fast & Furious Creative Workshop

Multichannel Workshop

Five Relationship Marketing Best Practices

Email Marketing Workshop And Certification Program

Optimizing Your Website For Conversion And Business Success

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Post-Conference Intensives

Wednesday, October 13
Part I- 1:45 PM - 4:00 PM

    Thursday, October 14
Part II- 9:30 AM - 11:30 AM
Part III- 12:45 PM - 2:00 PM

Retention & Loyalty

Creative Strategies & Execution

Search Engine Marketing

Mobile Marketing

Database Marketing

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DMA Resource Center

Come visit the DMA Resource Center at Booth #1126 to meet and greet with DMA staff, ask your questions, and find out the latest on DMA happenings and in the direct marketing world.

DMA Bookstore — Your Source for Direct Marketing Research and Statistics Check out the DMA Bookstore at the DMA Resource Center and get the vital data and research that direct marketers around the globe rely upon to help guide their organizations’ success.

Special On-site Discount – 10% Off Member Prices for DMA's Best Sellers:

  • DMA 2010 Statistical Fact Book
  • DMA 2010 Response Rate Report
  • The Power of Direct Marketing, 2009-2010 edition

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DMA Resource Center Events

Ernan Roman Book Signing – Tuesday, October 12 | 1:00 P.M. – 3:00 P.M.

Ask the Advocacy Expert Roundtable - Exhibit Hall, Booth 1126 Visit the DMA Resource Center between 12:00 P.M. and 4:00 P.M. to learn the latest goings-on in Washington from four of the DMA's Government Affairs experts.

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Onsite at DMA2010

Transportation Schedules

  Inbound to MCC Hotels - Every 15-20 min To/From Hotels Departing MCC - Every 25-30 min Return to hotels From MCC - Every 15-20 min
Sat Oct 9   8:00 am - 6:00pm  
Sun Oct 10   8:00 am - 6:00pm  
Mon Oct 11 6:30 am - 11:00 am   3:00 pm - 7:30 pm
Tues Oct 12 6:30 am - 11:00 am   3:00 pm - 6:00 pm
Wed Oct 13   7:30 am - 1:30 pm  

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Hotel Routes

NOTE: Attendees must show badges in order to board

Route 1 Boarding Points     Walking Distance
(no shuttle service)
Parc 55 Cyril Magnin Street Entrance     InterContinental San Francisco
Hilton San Francisco Taylor Street Entrance     Marriott San Francisco
Grand Hyatt San Francisco At Westin St. Francis , Post Street     W San Francisco
Westin St. Francis Post Street Entrance     Westin SF Market Street
Route 2 Boarding Points
Fairmont San Francisco Front Entrance, Across Street
Palace Hotel Front Entrance

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International Echo Awards Gala - Tuesday, October 12

Service will be provided from all official hotels to the Moscone Convention Center from 5:30 PM—7:00 PM, every 15-20 minutes. Return service will be provided from Moscone to all official hotels from 9:45 PM -11:00 PM, every 15-20 minutes. PLEASE NOTE: Hotels in walking distance will not be provided shuttle service for the ECHO Gala.

Handicapped Accessible Service & Hotel Shuttle

For hotel shuttle information or special needs transportation, please call toll free 1.877.589.2671. Accessible equipment is available during scheduled shuttle hours. Please request service at least 30 minutes in advance of desired pick up time.

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Fri Oct 8 12:00pm - 5:00pm
Sat Oct 9 8:30am - 4:00pm
Sun Oct 10 8:00am - 5:00pm
Mon Oct 11 7:30am - 4:30pm
Tues Oct 12 8:00am - 3:30pm
Wed Oct 13 8:30am - 12:30pm (Speakers Only)

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Wed Oct 13 12:30 - 4:00 pm
Thurs Oct 14 9:00am - 1:00pm

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Sun Oct 10 3:00pm - 5:30pm
Mon Oct 11 10:00am - 5:00pm
Tues Oct 12 10:00am - 5:00pm

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DMEF Awards Dinner

Sat. Oct 9

7:30pm – 10:00pm


DMEF Student Career Forum

Mon. Oct  11

11:15am – 1:15pm


Hall of Fame Awards Luncheon

Tue. Oct 12

12:00pm – 1:45pm


Echo Gala Awards Presentation

Tue. Oct 12

7:00pm – 9:45pm 


Echo After Party

Tue. Oct 12

10:00pm – 12:00am

Ruby Skye

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