The Global ROI Marketing Event

The brand and social media track provides attendees with sessions on best practices and case studies about how to best use the growing influence of social media. Social media can be used to engage current and prospective customers in a dialogue that generates and qualifies leads, turning them into sales, then building on this relationship to establish retention, loyalty and further selling opportunities. But increasingly, social media is being used to build brand awareness and loyalty and this track with give fascinating insights into this hot new movement.

This series of fundamental sessions was created to provide professionals new to direct marketing with a comprehensive overview of the direct marketing process and how digital can enhance it. Digital is no longer the new kid on the block - digital is direct, and direct is digital - and so these sessions will show attendees from both disciplines how the other side can enhance and grow their existing efforts.

The creative and production track covers elements of copy, design, art direction, production, offers, and format for all marketing channels. Whether it's direct or digital there will be plenty of new ideas to build, grow, and improve your direct marketing campaigns. Discover ways to make your organization's creative more dynamic, increase response, and boost sales. This track also features sessions that give insights into the latest trends and solutions in many facets of production and fulfillment that will get your message to the market faster.

The retention and loyalty track focuses on how to develop and sustain a strong bond of trust between you and your customers. Sessions will address critical issues such as proven retention strategies, delivering value across the customer lifecycle, calculating lifetime value, establishing winning loyalty programs, and strengthening customer service initiatives. Learn how to plan, launch, overhaul, implement, and evaluate loyalty marketing programs. Learn or further hone the skills, tools, and techniques to cultivate loyal customers, dramatically reduce attrition, and improve customer profitability.

For most businesses, the primary means of growth involves the acquisition of new customers and generating leads. The past few years have seen tremendous growth in consumer databases; and the job of segmenting prospective customers has become a huge challenge. The acquisition and lead generation track highlights issues related to data mining, segmentation, demographics, software applications, testing models, response behaviors, and how to increase response rates and generate sales leads.

As more and more channels become available it is imperative to, rethink your strategies to leverage the power of market research, analytics, ROI metrics, and creative strategies across new channels and traditional channels. How do you allocate your resources among these channels to ensure the best response and increase sales? This series gives you case studies and best practices on strategies to strengthen the power of all of the channels in your marketing mix to ensure a powerful ROI.

In 2009 more data was produced than in all other years put together. With so much data available, has there ever been a better time to fully utilize your database? Your data, when analyzed correctly, gives the marketer essential information to better target your customers and prospects. This track focuses on today's cutting-edge thinking on how to better understand your customer by getting the most from your data.

New channels are morphing from ideas to a daily part of business at an astonishing pace, and will soon be an essential element of the direct marketing mix. The leveraging emerging channels track explores exciting new developments, research, and useful tactics in the following areas: advergaming, digital signage and placed-based media, interactive television/video-on-demand, viral, and much more.

Companies seeking to drive more timely and relevant communications are increasingly turning to automated data and analytics driven by customer and prospect behavior and interactions that drive high marketer ROI. A trigger is a marketing tool that automatically delivers targeted messages, offers, and recommendations based on "events" that occur as a result of a customer's interaction with the company or as a change in their behavior, or geo-demographic profile. Behavioral marketing allows for greater customer insights to be used to narrow the focus more than ever before. These sessions will introduce leading marketers and their supplier partners who will discuss their solutions, why they were set up, how they maintain them, the costs and efficiencies that they incur, and the profits they drive.