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DMA:2010 CONFERENCE & EXHIBITION | October 9-14, 2010 | Moscone Convention Center > San Francisco, CA REGISTER

Exhibitor Update • May 2010
From Your DMA2010 Exhibits Team

Welcome to the latest edition of the DMA2010 Exhibitor Newsletter. We ask that you take a few moments to read through this issue as it addresses information and tips to assist with your show plans. The links to the right will easily and quickly navigate you to the designated section.

If you have any questions about the information in this newsletter, please do not respond to this email. Instead, please contact Gaye Dullaghan at 202.861.2469 or, email


Log on to the new and improved DMA2010 web site – – for the most up-to-date and complete information on the upcoming show, including a list of keynote speakers, session track descriptions and DMA’s Awards Programs.

The site now also includes an “Exhibitor Resources” page [under the Exhibit/Sponsor section] – your one-stop page with links to all your show planning needs. Here’s what you’ll find on your page:

  • Online Registration
  • Hotel Reservations
  • Update Your Online Listing [link to come in June]
  • Conference Promotions [show logo, web banners and buttons]
  • Links to past DMA2010 Exhibitor Updates
  • DMA2010 Exhibitor Service Kit [link to come in June]
  • Exhibitor Education – Freeman videos and CSI’s
    Exhibitor Success Kit
  • Exhibitor FAQs

This is a page you’ll want to bookmark as we will continue to update this information during the coming months.

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DMA2010 has partnered with onPeak to provide the DMA2010 Travel Desk. Through the
Travel Desk you receive:

  • The lowest rate available at our official hotel over the dates of the event.
  • A Best Rate Pledge to continually monitor and guarantee your savings.
  • Flexible management of bookings, especially for groups.
  • Flight, car and eConcierge bookings for your convenience.

You will find detailed information on hotels posted on the Hotel/Travel page of the DMA2010 site – From this site you may make individual reservations or reserve a block of rooms (up to 25 rooms). Listed below are the hotels and rates for the DMA2010 block.

San Francisco Marriott: $269
Hilton San Francisco: $249
Fairmont Hotel San Francisco:  $229
Grand Hyatt:  $239
Intercontinental San Francisco: $269
Palace Hotel: $259
Parc 55:  $249
Westin Market Street:  $259
Westin St. Francis: $249
W Hotel:  $289

Rates are flat for Single/Double unless otherwise noted. Rates do not include hotel tax of (currently, the average rate is 15.5%) or applicable surcharges; subject to change.

Make your hotel reservations by Wednesday, September 8, 2010 to secure the special Conference
hotel rate.

Warning: Hotel Scams
DMA wishes to warn all of our exhibitors and delegates attending this year’s event of unauthorized housing companies. DMA2010 has an exclusive partnership with onPeak, industry experts for arranging event housing and travel. If you are contacted by other companies regarding hotel/travel for DMA2010, note that these are not authorized vendors and in your best interest, show management advises only using official vendors for making your arrangements.

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Exhibitor Registration is now open for DMA2010. The link is available both on the Exhibitor Resources page and Registration pages on the DMA2010 web site – Click on the link to Exhibitor Registration.

CSI, our registration vendor, has sent emails out to the primary contact at each exhibiting company with the username and your specific password for online badge registration. If you wish to have each of your booth staff register themselves, please provide them with the assigned username and password for your company:

[Online Password]

Through the online registration system exhibitors have the ability to:

  • Add new registrations
  • Check to see is already registered from their company
  • Make corrections, changes and/or cancellations to existing registrations

REMINDER! Your space application confirms your company as an exhibitor in DMA2010. Badge registration for staff is a separate process.

  • For every 100 square feet of booth space, exhibitors are entitled to 3 complimentary and up to 2 paid Exhibitor badges at $850 Member / $1099 Nonmember. If you have additional staff attending just to work as booth personnel, you may register these individuals for an “Exhibitor Hall Only” badge at $150 per person. There is no limit on the number of Exhibitor Hall Only badges.

  • Not sure what your badge entitles you to? Click here for a handy reference.
  • All badges will be available for pick up at the Exhibitor Registration Counter at the South Lobby of the Moscone Center.

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Freeman is the general services contractor for DMA2010 and the online service kit will be available in June. Your kit will include details on shipping materials, ordering electrical and Internet services, labor guidelines and general show information.

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With many of your starting to make travel plans for staff working your booth, please make a note of the exhibit hours for DMA2010.

Sunday, Oct. 10 3:00pm -- 5:30pm
Monday, Oct. 11 10:00am -- 5:00pm
Tuesday, Oct. 12 10:00am -- 5:00pm

The only official evening event during DMA2010 is Tuesday’s ECHO Awards Gala which offers exhibitors the opportunity to schedule evening networking events with customers on Sunday and Monday.

Plus there will be traffic-building events in the exhibit hall including the Passport to Prizes drawings. Listed below are the dedicated exhibit hall hours – 5+ hours when no conference sessions or other conference functions will take place.

Sunday, Oct. 10
Opening Reception in the Exhibit Hall
3:00pm -- 5:30pm
Monday, Oct. 11
Lunch in the Exhibit Hall
Reception in the Exhibit Hall

Tuesday, Oct. 12
Energy Break in the Exhibit Hall

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There are many opportunities during DMA2010 to “mix and meet” with conference attendees – on the show floor, in conference sessions, over lunch and impromptu meetings. Many exhibitors also host private events, whether these are small meetings with customers or receptions/dinners. We know exhibitors want to maximize their time with attendees; however it is in the interest of all exhibitors that conference attendees not be asked to choose between spending their time at the convention center or at an offsite meeting or event.

With this in mind, DMA does have a policy regarding space release requests at hotels within the DMA block. DMA will not authorize events that conflict and/or compete with the official conference program and will not release space at the official conference hotels for that purpose.

Official conference hours are:  
Sunday, Oct. 10 3:00pm -- 5:30pm
Monday, Oct. 11 8:30am -- 5:00pm
Tuesday, Oct. 12 8:45am -- 5:00pm
Wednesday, Oct. 13 8:45am -- 12:15pm

DMA makes available Exhibitor Meeting Rooms on the show floor for exhibitors to meet with customers on show days. The request form is available on the Exhibitor Resources page of the DMA2010 web site and will also be included in the online service kit. These rooms are available on a first-come, first-serve basis.

Thank you in advance for your understanding and cooperation.

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The MyDMA365 Exhibitor Microsite is a premium listing on MyDMA2010 that provides you with greater online exposure and ensures visitors to DMA2010 and the show web site can search, learn more about your products and services, and request information from you all year long. Video-enabled so qualified buyers may see video of your products, services and other relevant news. MyDMA365 allows you to stay in the minds of your best customers and prospects throughout the year.

The cost for this upgraded listing is $495. To sign up – or if you have any questions – please contact Gaye Dullaghan at or call 202.861.2469.

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You and your team put long hours and a lot of hard work into developing the products and services that not only help your customers stay ahead in the dynamic world of marketing, but also set a benchmark for your competition to live up to.

Isn’t it time you are all recognized for your efforts?

The 2010 DMA Innovation Awards committee is searching for top trendsetters and trailblazers to be recognized this fall at DMA2010 in San Francisco. Think you have what it takes? Enter your product and/or service by June 20, 2010 to secure your chance for some recognition and respect.

With a 2010 DMA Innovation award, you’ll not only receive endorsement from the marketing community but you’ll also:

  • Create new  PR and promotional opportunities for your business
  • Motivate your team and establish corporate pride
  • Distinguish yourself from your competitors
  • Enhance and advance your brand

Submit your best work by June 20, 2010 to reap these benefits! Visit our website today for more information. If you have any questions, please contact Barbara Parker at or 212.790.1450.

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Please mark your calendars with the following important deadlines and dates:

  • Final payments are due June 10, 2010.

  • Exhibitor listing updates for inclusion in the Conference Directory: August 5, 2010. Information will be sent shortly with details on how to update your listing on the DMA2010 web site.

  • Pre-Show Attendee List will be available after August 26, 2010. List orders will be processed using the TrafficMax List rental service from CSI. Information on ordering the list will be available through your online registration login and also included in the online service kit.

  • Reserve your hotel rooms for DMA2010 by September 8, 2010, to receive the guaranteed Conference rates.

  • Advance registration will close October 1, 2010.

  • Exhibitor move-in officially begins on Thursday, October 7, 2010. A target move-in schedule will be included in the online service kit. All exhibits are to be set by 6:00pm on Saturday, October 9, 2010.

For any questions on the show, please contact Gaye Dullaghan, Sr. Manager, Exhibit Operations,
at 202-861-2469 or email

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