From Your DMA09 Exhibits Team

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Welcome to the first of our monthly Exhibitor Updates for DMA2010! These newsletters will include helpful tips along with important show planning information. Please do not reply to this email. Rather, you may contact Gaye Dullaghan at 202.861.2469 or email gdullagh@the-dma.org if you have any questions about the show or your participation.


Over the past year, many have questioned the value and importance of conferences and tradeshows in general. In response, several studies and surveys have been conducted (Harvard Business Review and Forbes Insight are just a sampling) and, though it may not come as a surprise to some, today's business executives still consider tradeshows to be a valuable resource to help grow their businesses. While companies may not send as big of a 'team' to their industry events, those who are there come with the mindset of doing business -- and they bring the decision-making authority to do so.

So... What does this mean for you? It is this 'face-to-face' opportunity that you have at DMA2010. DMA2010 offers you face-to-face time with current customers, further developing your relationships, and also an opportunity to put your company in front of prospective customers. But you need to come prepared if you want to really see results.

CompuSystems, Inc, (CSI), our registration partner for DMA2010, has developed an "Exhibitor Success Kit" [link to PDF] – a resource tool available to all exhibitors. Whether you are new to exhibiting or a 'seasoned tradeshow veteran', this kit walks you through the exhibiting process and includes helpful tips and practical information that will impact your overall success at the show. I encourage you to read through this kit and use it as you plan your strategy for DMA2010. Share it with your team as it covers the key steps, starting with setting goals and objectives for the show through post-show follow up and analysis.

Another resource referenced in the Exhibitor Success Kit is the ROI Toolkit. This is a free web-based tool developed by Exhibit Surveys in conjunction with the ROI Task Force of the International Association of Exhibitions and Events (IAEE). For more information and/or to register for this service, click here.

October may seem like a long time away, but the time to start planning for your success at DMA2010 is now. We'll continue to include resources and planning tidbits in each of our monthly Exhibitor Updates.

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Exhibitor Registration is now open for DMA2010. The link is located under the Registration tab on the DMA2010 web site – www.dma2010.org. Click on the link to Exhibitor Registration.

CSI, our registration vendor, has sent emails out to the primary contact at each exhibiting company with the username and your specific password for online badge registration. If you wish to have each of your booth staff register themselves, please provide them with the assigned username and password for your company:

[Online Password]

Through the online registration system exhibitors have the ability to:

  • Add new registrations
  • Check to see who is already registered from your company
  • Make corrections, changes and/or cancellations to existing registrations

REMINDER! Your space application confirms your company as an exhibitor in DMA2010. Badge registration for staff is a separate process.

  • For every 100 square feet of booth space, exhibitors are entitled to 3 complimentary and up to 2 paid Exhibitor badges at $850 Member / $1099 Nonmember. If you have additional staff attending just to work as booth personnel, you may register these individuals for an "Exhibitor Hall Only" badge at $150 per person. There is no limit on the number of Exhibitor Hall Only badges.
  • Not sure what your badge entitles you to? Click here for a handy reference.
  • All badges will be available for pick up at the Exhibitor Registration Counter at the South Lobby of the Moscone Center.

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Housing is also now open with detailed information posted on the Hotel/Travel link under the Registration page of the DMA2010 site – www.dma2010.org. From this site you may make individual reservations or reserve a block of rooms (up to 25 rooms). Listed below are the hotels and rates for the DMA2010 block.

San Francisco Marriott: $269
Hilton San Francisco: $249
Fairmont Hotel San Francisco:  $229
Grand Hyatt:  $239
Intercontinental San Francisco: $269
Palace Hotel: $259
Parc 55:  $249
Westin Market Street:  $259
Westin St. Francis: $249
W Hotel:  $289

Rates are flat for Single/Double unless otherwise noted. Rates do not include hotel tax of (currently, the average rate is 15.5%) or applicable surcharges; subject to change.

Make your hotel reservations by Wednesday, September 8, 2010 to secure the special Conference hotel rate.

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There are many opportunities during DMA2010 to "mix and meet" with conference attendees -- on the show floor, in conference sessions, over lunch and impromptu meetings. Many exhibitors also host private events, whether these are small meetings with customers or receptions/dinners. We know exhibitors want to maximize their time with attendees; however it is in the interest of all exhibitors that conference attendees not be asked to choose between spending their time at the convention center or at an offsite meeting or event.

With this in mind, DMA does have a policy regarding space release requests at hotels within the DMA block. DMA will not authorize events that conflict and/or compete with the official conference program and will not release space at the official conference hotels for that purpose.

Official conference hours are:  
Sunday, Oct. 10th  3:00pm -- 5:30pm
Monday, Oct. 11th: 8:30am -- 5:00pm
Tuesday, Oct. 12th: 8:45am -- 5:00pm
Wednesday, Oct. 13th: 8:45am -- 12:15pm

DMA makes available Exhibitor Meeting Rooms on the show floor for exhibitors to meet with customers on show days. If you are interested in reserving meeting space on the show floor, please complete and return the Meeting Room Request form. These rooms are available on a first-come, first-serve basis.

Thank you in advance for your understanding and cooperation.

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It's never too early to start your pre-show promotional efforts. DMA offers a number of marketing opportunities that "go beyond the booth", ranging from a detailed company listing on the DMA2010 web site to an ad in the Show Directory to a wide range of sponsorships for added exposure. Some of these are available to you at no cost to you. And with marketing dollars at a premium, why not take advantage of these?

  • "Exhibitor Badge": Let your customers -- and prospects -- know that you will be exhibiting at DMA2010 this October by adding an "Exhibitor Badge" to your email signature and your company's web site.
  • DMA2010 banner ads  on your web site: Does your home page list upcoming events that your company is part of? This is a simple but effective way to let current and potential customers know that your company is exhibiting at DMA2010. By adding a link to the DMA2010 web site, they simply "click" to find out more details on the show.

Details on downloading these free promotional tools will be included in next month's Exhibitor Update. We’ll also post these on the Exhibitor Resources page of the DMA2010 web site.

There's no doubt about it. Sponsorships increase booth traffic -- period. Tradeshow industry research shows that sponsorships increase booth traffic by 104%. DMA2010 offers a variety of sponsorships at all price levels. Some of the sponsorships available include networking events such as receptions, exhibit hall breaks, hotel room drops, tote inserts, education track sponsorships and Passport to Prizes. We can work with you to determine which sponsorship best ties into your DMA2010 objectives.

Click here for a complete listing of DMA2010 sponsorship opportunities. For more information on sponsorships and directory ads, contact Donna LoPorto at 303.543.1164 or email dloporto@the-dma.org or Jon Price at 720.221.7225 or email jprice@the-dma.org.

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Freeman is the general services contractor for DMA2010 and the online service kit will be available in June. Your kit will include details on shipping materials, ordering electrical and Internet services, labor guidelines and general show information.

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Please mark your calendars with the following important deadlines and dates:

  • Final payments are due June 10, 2010. Invoices will be sent mid-April.
  • Exhibitor listing updates for inclusion in the Conference Directory: August 5, 2010. Information will be sent shortly with details on how to update your listing on the DMA2010 web site.
  • Pre-Show Attendee List will be available after August 26, 2010. List orders will be processed using the TrafficMax List rental service from CSI. Information on ordering the list will be available through your online registration login and also included in the online service kit.
  • Reserve your hotel rooms for DMA2010 by September 8, 2010, to receive the guaranteed Conference rates.
  • Advance registration will close October 1, 2010.
  • Exhibitor move-in officially begins on Thursday, October 7, 2010. A target move-in schedule will be included in the online service kit. All exhibits are to be set by 6:00pm on Saturday,
    October 9, 2010.

For any questions on the show, please contact Gaye Dullaghan, Sr. Manager, Exhibit Operations, at 202-861-2469 or email gdullagh@the-dma.org.

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