Hall of Fame Award Luncheon
The DMA Hall of Fame is the most prestigious award bestowed in the direct marketing community, honoring individuals who have excelled in direct marketing. Hall of Fame Members are lifetime achievers who have made significant contributions, and raised the standards and level of professionalism in marketing, while inspiring and mentoring future generations and encouraging us to strive for excellence. By honoring them, we celebrate their spirit of innovation, collaboration, creativity, and service.
Crain began his career as a reporter for Advertising Age in its Washington bureau and later moved to the publication’s New York and Chicago offices. He founded four of the company’s 31 titles: Pensions & Investments; Crain’s Chicago Business; Crain’s New York Business; and Electronic Media. He was named senior editor of Advertising Age in 1965, was appointed first editor of Business Insurance in 1967, and became editorial director of Crain Communications in 1971 before adding the title of company president to his repertoire in 1973.
Previously Crain served 13 years as a board member at Lee Enterprises, a New York Stock Exchange Newspaper company in Davenport, Iowa. Today, Crain continues to lead Advertising Age and writes a bi-weekly column for the leading industry publication.
Howard Draft is a visionary entrepreneur who has navigated his way through multiple marketing revolutions. In 2006 he was named chairman and CEO of Draftfcb after two acknowledged industry leaders, Draft and FCB, were fused together as one entity. Previously, he was chairman and chief executive officer of Draft. As one of the agency’s original 13 founders in 1978, Draft rose rapidly through the ranks, becoming chairman and CEO within 10 years.
Today he is responsible for setting the organization’s strategic direction, managing key multinational client relationships, new business development and industry outreach.
Through the years, marketers have turned to Draft for his thought leadership in the art and science of connecting with consumers. His insights regularly appear in leading industry publications and he is frequently invited to speak on advertising issues, trends, and the future of marketing. He has also served as jury president for the Direct Lions at the International Advertising Festival in Cannes.
In 2007, Draft was elected to the board of directors of the Ad Council. He also extends his knowledge and expertise to several philanthropic organizations benefiting children, including Chicago’s After School Matters and Pediatric AIDS Chicago. In 2010, he was honored with the Maxwell “Mac” Dane Award for Humanitarian Excellence by the UJA-Federation of New York. He serves as a trustee of the Francis W. Parker School and is an outside director of OptionsXpress Holdings, Inc.
For information on the nomination process or the winners, go to www.dmahalloffame.org.