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Sponsored by: Digitaria
Media Sponsor: Movada

ECHO Awards Gala

Reception: 6:30 P.M.
Gala: 7:00 P.M.
Hosted by: Craig Ferguson
(separate registration fee required)

On Tuesday, October 12, the ECHO Academy honors the world’s best direct, digital, and interactive marketing campaigns. This is direct marketing’s night of excellence – an entertaining look at the year’s best work. Come celebrate in high style at the ECHO Gala (black tie optional). The evening begins with a networking reception and live music, followed by a sit-down meal and the main event – the presentation of 2010 ECHO winners hosted by Craig Ferguson, the host of the Late, Late Show. Then continue the celebration by joining us at the ECHO After Party. Don’t miss this celebration of creative energy from around the world!

Along with gold, silver, and bronze winners, ECHO will present 7 special awards:

  • The ECHO Diamond Award
  • ECHO Green Marketing Award
  • The Henry Hoke Award
  • The ECHO Digital Award
  • The USPS Gold Mailbox Award
  • A. Eicoff Broadcast Innovation Award
  • Search Marketing Award
Craig Ferguson
Click here to read Craig Ferguson's Bio.

NOTE: $299 per person. Separate registration fee required.

ECHO Gala tickets can be purchased when you register for DMA2010. Tickets are being sold on a first-come, first-serve basis. We encourage you to purchase ECHO Gala tickets in advance online at All ECHO tickets may be picked-up on-site in San Francisco at the ECHO Concierge Booth in the DMA2010 Registration Area.

To sponsor the ECHO Gala, click here.


Sponsored by: Movada

ECHO winners have proven their direct and integrated marketing brilliance by winning a 2010 International ECHO Award. Winners provide inspiration and an opportunity to learn from great work that has the perfect blend of innovative strategy, stunning creativity, and eye-popping results. Campaigns recognized by ECHO not only do everything right in terms of marketing and creative execution, but also demonstrate insight into audience behavior and earn the involvement of their target markets in impressively productive ways.

Visit the ECHO Gallery Lounge near the DMA2010 Registration Area. All winning campaigns will be on display for viewing.


Immerse yourself in the most successful direct, digital, and integrated campaigns of the year with a full day of ECHO Award case studies showcasing the best examples of successful marketing and forward thinking. Participate in thought leadership programs exploring the integration of social media into campaigns to drive results, measurements of success – going beyond ROI to drive your business – and best of trends in strategy, results, media, and digital. Topics will focus on:

  • What marketers value in a campaign
  • How ideas start that lead to winning campaigns
  • Campaigns that are on the cutting edge
  • Secrets of multichannel integrated campaigns

Click here to learn more about ECHO Spotlight.



Need an ECHO fix before DMA2010? No worries. ECHO Award-winning case studies are now available online at the new Library of ECHO Awards Cast Studies.

Clients hire ECHO-winning agencies.  And agencies hire ECHO-winning creatives and account execs. How can you create campaigns that have the best strategy, creativity, and results?  And where can you find ideas to inspire your next campaign? You'll read the marketing strategies, deep dive into the media selection and tactics, click around the creative, and see results. So, go to the ECHO website, visit the Library of ECHO Awards Case Studies, and be on your way to creating your next masterpiece. Separate purchase required.