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Social Media Face-Off

The Definitive Event @ DMA2010

Presented by Direct Marketing Association in conjunction with:

Monday, October 11
4:25 PM – 5:15 PM
Location: Room 103

The $64k question at the forefront of every marketer’s mind is, “how do I monetize social media for my organization? But there are many more associated questions that spring to mind when considering social media: How do I optimize social media for my marketing organization? What level of investment is right for my marketing organization? Marketers from all walks are jumping into the fray of social media marketing, but, for many, these questions still present a huge challenge. This is why DMA has brought together this powerhouse panel of gurus – Davids and Goliaths – who will face off, duke it out, and help you to formulate your own answers to these questions and many more. The winner, at the end of the day, will be you when you take the experiences of these social media experts back to your desk and apply them to your company – but you will also have a say in the final results of the Face-Off, via a text vote provided by our friends at Mobile Fusion. Don’t miss this featured DMA2010 “End-of-Day Keynote”!

Moderated by:
Sean Muzzy
Senior Partner-Media Director

Brian Solis
Author, Engage: A Complete Guide to
Building, Cultivating and Measuring
Success in the Social Web

David Marsey
Senior Vice President/Group Media Director

Jeff Hilimire
Chief Digital Officer

Michael Friedman
Director Interactive Marketing Services
Darden Restaurants

David Berkowitz
Senior Director, Emerging Media and Innovation

Avi Savar
Founder, Chief Executive Officer
Big Fuel

Chris Cunningham

Sloane Kelley
Interactive Strategy Director
BFG Communications

Vivek Sodera
Co-founder, Business Development