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Council Events

DMA Councils are thought leadership groups that establish best practices and offer networking and educational opportunities within a specialty area in direct marketing. DMA Council events at DMA10 are additional opportunities for you to learn from colleagues, network with new people and be more engaged in the thought leadership of each council's advisory committee.

All the council events below are at the Moscone Convention Center and are included with conference registration unless otherwise noted. Register today!

To register or for sponsorship information, please contact Lisa Merizio-Smith at 212.790.1567 or email or, Neil O’Keefe at 212-790-1479 or email

Sunday, October 10

DM Agency Council Breakfast
9:00 AM – 11:00 AM
Room 135
Separate registration required. $30pp.  Register Now!

This is an annual gathering of senior level agency executives to discuss their business model and the current trends in their community.

10:00 AM - 11:00 AM
Room 135
“Emerging Media Data Success Stories”
                 Susan Rappaport, President & CEO, ALC
Must be registered.  Register Now!

List Leaders Group (now known as Data Innovators) Luncheon
11:00 AM – 1:00 PM
Room 134
Separate registration required. $60pp.  Register Now!

The Data Innovators Group Luncheon is an annual forum of business owners and marketers of lists and data discuss issues and current trends in their community.  This event is for senior-level executives of DMA member companies.

Marketing Technology Council Meeting
2:00-3:00 PM
Room 135

Meet the Advisory Committee and other members of this council and share your opinions on where marketing technology is going in the coming years.  What are your challenges for the future?

Insert Media Council Meeting
3:00-5:00 PM
Room 134

Participate in this open council meeting with both Advisory Committee and other top level members to discuss the future of this special niche group. 

Monday, October 11

Email Experience Council and DMA Councils Networking Luncheon
12:15 PM – 1:30 PM
Room 134

The Future of Connected Marketing
Imperative Tactics to Advancing Relevance
Speaker:  David Daniels, CEO The Relevancy Group

The rapid convergence of mobile, social and email is driving the consumer to multi-task, furthering their attention deficit to marketing messages.   Marketers need to adapt to our ‘short burst society’ where conversations are defined by status updates and text messages.  Attend this session and discover the latest imperative Connected Marketing strategies and tactics from marketing expert David Daniels.   David will take you through the latest data, research and best practices to advance relevance in these challenging times.


Separate registration required. $60pp.  Register Now!

Insurance and Financial Services Council Awards Networking Reception & Dinner
6:00 pm.
Empress of China Restaurant
Separate registration required. $120pp.  Register Now!

This annual dinner is highlighted by the presentation of the IFSC Direct Marketer of the Year and Company of the Year Awards. Network with colleagues.

Tuesday, October 12

Business to Business Council Awards Breakfast
8:00 AM – 9:45 AM
Room 134
Registration required. $60pp.  Register Now!

Presenting the Keynote at the Business to Business Council Awards Breakfast will be Jeanette Gibson, Director, Social Media Marketing, Cisco

Jeanette Gibson leads the Social Media Marketing Group at Cisco. Her organization provides social strategy, services and consulting across the company in order to expand brand presence and increase customer connections through the power of social media. Jeanette and her team set Cisco’s social marketing strategy, measure its success metrics, drive alignment, governance and the sharing of best practices globally across the company. This includes overseeing the creation of Cisco branded social sites, the corporate blogging platform ( ) and anything else new that may pop up in the rapidly evolving world of social media.

This council breakfast culminates with the presentation of the B2B Direct Marketer of the Year Award. Network with colleagues, as DMA honors you and your peers.  Register Now!

Analytics, Marketing Technology, and CRM Councils Networking Reception
4:00 PM – 5:00 PM
In the Exhibit Hall near Cyber Lounge
Immediately following the DMA Innovation Award Winners Announcement.

Network with your peers and colleagues and toast the winners of the 2nd Annual Innovation Awards and Analytics Challenge.

Stay Connected with Councils.  Take advantage of Conference-Only membership discounts.  Join a DMA Council Today!  Ask a DMA Staff person for more information or visit

On so many levels, a council membership expands your knowledge and career opportunities, as well as your circle of influence. Your company’s DMA membership makes you eligible to participate in the Council of your choice and its activities.

To join or learn more call 212.768.7277 or go to