DMA2010 HomeMedia Gallery | Contact Us | Follow DMA on Twitter  | Join DMA2010 on LinkedIn  | Join DMA2010 on Facebook  | Share



EMC Days

Education Marketing Council Kicks Off at DMA2010

The Direct Marketing Association is pleased to host a special kick-off of the Education Marketing Council (EMC) at DMA2010. The Education Marketing Council’s aim is to organize and galvanize thought leadership in the education field, by recognizing and promoting ethical marketing practices in post-secondary education as seen through the best interests of students and their institutions.

Don’t miss this opportunity to uncover the numerous benefits EMC has to offer education marketers, and meet and discuss commonalities with your peers and EMC board members. Plus, take advantage of a special offer to capitalize on your attendance at DMA2010 and participate in three full days for huge savings. See offer details below.

Sponsored By: TARGUS

2:00 P.M. – 5:00 P.M.

Kick-Off Town Hall Meeting
Join EMC Board Members and DMA Executives for the first official Education Marketing Council meeting. In addition to an overview of the council, membership and benefits, you will learn about the insightful and actionable resources that help members market their institutions more effectively, while adhering to an established code of ethical standards.

8:45 A.M. – 9:45 A.M.

Social Responsibility: Fostering Ethical Marketing Practices
Explore the significant organizational, personal, and societal costs emanating from unethical marketing behavior. You’ll hear the Education Marketing Council’s Best Practice Code and learn how organizational commitment to fostering ethical marketing practices can be accomplished by top management, codes of ethics, and best practices.

10:00 A.M. – 11:00 A.M.

When it Make Sense to Outsource Lead Generation
Today, the outsourcing of selected recruiting activities is an integral part of higher education strategy. For colleges and universities, the benefits of outsourcing are substantial: reduced costs, increased enrollments, targeted potential student audiences, and expanded services and expertise. Outsourcing allows higher education institutions to refocus their resources on their core business; education and research. For outsourcing to be successful the decisions need to be informed ones.

Exclusive Offers for Education Marketing Professionals**

EMC Days & DMA2010 Conference & Exhibition Registration - $999
This offer includes the following:

  • One (1) DMA2010 Conference & Exhibition (October 11-13) registration (a $2,199 value)
    • Sunday, October 10 – Exhibit Hall Grand Opening
    • Monday, October 11 – Full day of sessions, Keynotes and Exhibit Hall activities
    • Tuesday, October 12 – Full day of sessions, Keynotes, Hall of Fame Luncheon and Exhibit Hall activities
    • Wednesday, October 13 – Half day of sessions and Keynote Presentation
  • Access to the EMC Kick-Off Town Hall Meeting
  • Special EMC Days Sessions listed above on Wednesday, October 13
  • One (1) year’s membership in the Education Marketing Council (a $250 value)

EMC Days @ DMA2010 - $499
This offer includes the following:

  • Access to the EMC Kick-Off Town Hall Meeting on Tuesday, October 12
  • Access to all conference sessions on Tuesday, October 12
  • Access to the DMA2010 Exhibit Hall on Tuesday, October 12
  • Special EMC Days Sessions listed above on Wednesday, October 13
  • One (1) year’s membership in the Education Marketing Council (a $250 value)


To register for either of these two special offers, click here.

** These offers are valid for education marketing professionals ONLY. Each registration will be reviewed upon submission.