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NEW! 1-Day Online Marketing Summit


A brand new day of Online Marketing education from email to search and social media to analytics distilled in a step-by-step hands-on level followed by cocktails!

Sunday, October 10

This new one-day Online Marketing Summit - only at DMA2010 - has assembled the nations' top authors, educators, and practitioners in Integrated Online Marketing to provide a day of education deep into the tactics of success. We'll review best practices in how to plan, strategize, and execute in all areas of integrated online marketing including email, website, demand gen, and search marketing, with a special emphasis on how to use social media to increase ROI. View full conference details at the DMA website.

To register for the Online Marketing Summit, click here.

OMS 2010 Agenda at the DMA 2010 in San Francisco

9:00 A.M. – 9:15 A.M   Welcome

9:15 A.M. – 10:15 A.M.   Email Plus: How to Integrate Email with Other Channels for Higher ROI

That black hole you've been broadcasting email messages into since 1999 is running dry. Today's inbox is fragmented, crowded and social. That means email marketing has to adapt to a whole new reality where the subscriber has more control than ever. Consider Hotmail's new "sweep" tool that can move retailers directly into folders (or the trash). Think about how Facebook fans do social shopping, and what the means to the offers presented via email. Adopting geo-location tracking creates dialog via SMS, which often uses email as fulfillment. In-store promotions can provide instant coupons, with tracking back via the email address. All this has to roll up into a content and contact strategy that employs email as a hub for multi channel. Join this session to learn how to leverage your existing investment in email to explore and optimize a multi-channel approach.

10:15 A.M. – 10:30 A.M   Break

10:30 A.M. – 11:30 A.M.   Optimizing Conversions & ROI with Analytics

Conversion rate is an aggregate metric for how "well" your website performs for each of your customer segments. There is a wide variety of reasons why people come to your website. In this online marketing seminar, we will discuss how you should think about conversion rates for each of your customer segment, and how to optimize them. You will also learn why return on advertising spend (ROAS) is a false prophet, and what is a better way to measure the success of your online marketing efforts for the long run.

11:30 A.M. – 12:45 P.M.   Lunch

12:45 P.M. – 1:45 P.M.   Real World Lessons on Effectively Engaging Your Facebook Fans

Brands that use social networks like Facebook have an opportunity to leverage relationships with their truly passionate fans who take the time and energy to invite that brand back into their own social network. This session will discuss lessons learned in the real world, including how to encourage deep interactions with your fans and innovative ways of incorporating Facebook into your integrated marketing strategy.

1:45 P.M. – 2:45 P.M.   Improving SEO Conversions Through Social Content

With the advent of search engines now including social content into their algorithms its time to incorporate that blog, video (and more) into your overall content strategy. This session will show you how to create a content strategy that includes social media to increase your SEO-click-to conversions.

2:45 P.M. – 3:00 P.M.   Break

3:00 P.M. – 4:00 P.M.   Social Mobile: Opportunities at the intersection of social media and mobile development

Mobile campaigns are commanding increasing prominence alongside traditional web campaigns, thanks to the evolution of second generation social media APIs (e.g. Facebook Open Graph) and the increasing sophistication of potentially platform-agnostic mobile browsers. The convergence of social media and mobile technologies offers companies an opportunity to develop real-time many-to-many relationships within their marketplace. This session discusses the benefits and challenges of deploying integrated social mobile initiatives across a breadth of platforms.
  • Timothy Quinn, Vice President, Production, Vortex Mobile

NOTE: Separate registration is required; $369 per person.