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A New Marketing Mindset…..Bridging Entertainment, Technology, and Marketing

Monday, October 11
8:30 A.M. - 10:25 A.M.

The ability to develop strategic, multi-faceted, multimedia relationships between brands and the entertainment industry is providing great opportunities to create new and innovative brand engagement with consumers. This dynamic, not to be missed keynote conversation will offer insights on how such companies as General Motors, Hewlett-Packard, McDonald’s, Rocawear, Samsung, and Snapple are successfully engaging consumers and delivering stellar marketing ROI for their renowned brands.


Scott Donaton, President & CEO, Ensemble

Donaton is President & CEO of Ensemble, the new branded entertainment unit launched by Interpublic Group's Mediabrands. Before joining Ensemble, Donaton held posts at Time, Inc.'s Entertainment Weekly, and Crain Communications' Advertising Age. Nick Brien, President and CEO of Mediabrands, summed up the role Donaton would fulfill by saying, "Scott Donaton will fashion strategic relationships between our client brands and the entertainment community (producers, agents and talent) to create innovative forms of brand engagement with consumers."


Bret Michaels, Music Icon, Actor, ‘Celebrity Apprentice’ Winner

Bret Michaels is a singer, songwriter, producer, director, and actor. As front man for the legendary rock band Poison, Michaels has sold 25 million records and scored an amazing 15 chartbusting Top 40 singles. And in the new millennium Poison's music has been featured in such big screen flicks as "Mr. and Mrs. Smith," "Grandma's Boy" and "Deuce Bigelow-European Gigolo." Michaels has also produced and written material for other artists including Stevie Nicks. In the mid-90s Michaels formed a film production company with actor Charlie Sheen. The partnership ultimately led to Michaels writing, directing and starring in several films. Michaels recently moved to our TV screens, and "Rock of Love with Bret Michaels" has been an enormous ratings winner for Vh1. The series has become the highest rated series on Vh1 and consistently won its time slot when aired. A third series, aptly titled "Rock of Love Bus with Bret Michaels", is currently being filmed as the singer takes the show on the road. "As soon as I ever start to just go through the motions I'll quit," confessed the 45 year old Michaels in a recent interview. But there's little chance he'll even slow down let alone quit anytime soon. In fact, after more than 20 years in the business this award winning, multi platinum superstar's career continues to move at warp speed.

Steve Stoute, Founder and Chief Executive Officer, Translation

Steve Stoute is the Founder and Chief Executive Officer of leading brand marketing firm Translation. His track record as a consumer brand marketer for Fortune 500 companies makes him one of today’s most influential voices in entertainment marketing and pop culture. With a diverse client roster that includes brands such as McDonald’s, State Farm, Target, Wm. Wrigley Jr. Co and Microsoft, Stoute continues to revolutionize the way blue chip marketers and superstar artists connect with consumers. Whether he’s turning a jingle into a hit single for Wrigley’s, marrying the work of fashion icon Valentino with technology from Samsung, or making Gwen Stefani relevant to mothers with cameras, some of today’s most innovative marketing efforts are the brainchild of Mr. Stoute. His strategic insights were behind McDonald’s recent broad, long-term partnership with LeBron James, Samsung’s limited-edition Beyonce-branded B’Phone, McDonald’s iconic “I’m Loving It” campaign featuring Justin Timberlake, and Tommy Hilfiger’s True Star fragrance for women with Beyonce. In 2009 the American Advertising Federation inducted Mr. Stoute into their Advertising Hall of Achievement, the industry's premier award for outstanding advertising professionals age 40 and under. Stoute has been honored with an American Music Award and executive produced the Academy Award-winning film 8 Mile.

Keynote sponsored by: