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DMA Resource Center and Bookstore

Take your marketing efforts from good to great! Visit the DMA Resource Center and Bookstore located in Booth #1126 and see what we do for our Members and what we can do for you! Through Advocacy, Reputation Management, Education, Research, and Networking, DMA is your one-stop solution to grow your business and build your brand.

DMA Bookstore — Your Source for Direct Marketing Research and Statistics
Check out the DMA Bookstore and get the vital data and research that direct marketers around the globe rely upon to help guide their organizations’ success.

Special On-site Discount – 10% Off Member Prices for DMA's Best Sellers:

  • DMA 2010 Statistical Fact Book
  • DMA 2010 Response Rate Report
  • The Power of Direct Marketing, 2009-2010 edition



In a sea of booths and business people, how can you map your most productive path on the show floor?

Our free MyDMA2010 event-planning portal enables you to:

  • Search for exhibitors and sessions by name, product, topic and more;
  • Receive recommendations based on your stated interests;
  • Schedule meetings with fellow attendees; and
  • Create your own event plan!

Make the most of your show experience, start using MyDMA2010 today! For more information or questions please contact (410) 402-1028, option 1.

Login to start your profile now.


Website User Experience

Led by: BusinessOnline 


Monday, October 11
11:00 AM - 5:30 PM

Sit down with a BusinessOnline expert for a 15-minute lab designed to give 1:1 time with a subject matter expert. You’ll be able to discuss your individual website usability issues and be provided a better understanding of the items that have the biggest impact on your ROI.

Sign-ups will be available this September.

Register here for your 15 minute lab!


Join Thanh Nguyen, Senior Usability Engineer at BusinessOnline, as she delivers two information-packed sessions on website best practices and user experience.

Monday, October 11
11:15 AM - 12:15 PM
3:00 PM - 4:15 PM

This session will give you tips on best practices for creating your website as well as demonstrate how the user’s perspective should be taken into account when developing all the components of your site - navigation, image placement, and calls-to-action.

*Number of participants is limited to 100. Sign-ups will be available this September.

Search Engine Marketing Experience

Led by:
Tuesday, October 12
11:30 AM - 12:15 PM
2:00 PM - 3:00 PM

If you're an in-house marketer who’s frustrated with your current SEO campaign (or are new to SEO and need some basic tips), register here to have your website looked at during these exciting sessions on Tuesday. Thought leaders are on hand to teach you everything you need to succeed with your SEO campaign - from SEO 101 to advanced technical and conversion tips.

Register your website now!

NEW! Guru 1:1 Sessions

Go one-on-one with marketing gurus in the Exhibit Hall and ask them that one question you’ve been trying to get answered since before Facebook became a household name! This is your once-in-a-lifetime opportunity to talk to big stage thinkers, in small groups, and get their off-the-record insights into your problems!

Sign up to schedule time with your Guru of choice now!

NEW! Strategic Summit

The DMA Strategic Summit will provide you with a roadmap that achieves success, affording you the opportunity to review and redefine your organization’s marketing plan while determining how this plan fits into the overall strategic plan for your organization.

Join your Director’s and VPs of Marketing for the inaugural series of in-depth and hands-on sessions. Discover new ways to look at your marketing plan, refresh your organization, and protect and grow your brand. Cutting-edge strategists will help you to manage your brand’s reputation, optimize your media mix (including social), structure your organization, and get right up to date with the latest privacy issues.

Download the Strategic Summit Program here.

NOTE: To register for the Strategic Summit, please select a registration package that includes Pre-Conference.

DMA Education - Seminars and Certifications

Check out the new face of DMA Education. We now offer full certification courses both online and in-person. And best of all, you'll be able to register on-site at DMA2010 right at the DMA Resource Center. With everything from our fundamental DMA Certified Marketing Professional Progam to individual certifications in subjects like Social Media, Mobile Marketing, Search Marketing, and more - DMA Education has what you need for in-depth education in all facets of marketing.

Click here to learn more about our current course offerings and learn how to get certified.

Pre-Conference Intensives

Saturday, October 9
Part I, 10:00 AM - 12:30 PM
Part II, 2:00 PM - 4:30 PM

    Sunday, October 10
Part III, 9:00 AM - 11:15 AM
Part IV, 1:00 PM -2:25 PM

Direct Marketing University

Fast & Furious Creative Workshop

Multichannel Workshop

Five Relationship Marketing Best Practices

Email Marketing Workshop And Certification Program

Optimizing Your Website For Conversion And Business Success

Post-Conference Intensives

Wednesday, October 13
Part I- 1:45 PM - 4:00 PM

    Thursday, October 14
Part II- 9:30 AM - 11:30 AM
Part III- 12:45 PM - 2:00 PM

Retention & Loyalty

Creative Strategies & Execution

Search Engine Marketing

Mobile Marketing

Database Marketing


Mail Moves America

DMA is a part of the Mail Moves America Coalition, a group of trade associations, companies, and postal unions formed to provide one voice against Do Not Mail legislation. The MMA Coalition is committed to a longterm effort to address Do Not Mail legislation and keep the mail channel open. Visit us to learn more about our work and dangers to your business state-by-state.

To learn more, visit the DMA Resource Center at Booth #1126 or go to:

Bags - Remote Airline Check-in Service

That’s right! You can now check-in at the San Diego Convention Center and bypass the airport lines! This unique service allows you to check your bags and receive your boarding pass at the convention center, leaving you more time to visit the convention floor or take in more of what downtown San Diego has to offer. Check here for all the details and participating airlines.