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Post-Conference Intensives

Wednesday, October 13
Part I- 1:45pm-4:00pm

Thursday, October 14
Part II- 9:30am-11:30am
Part III- 12:45pm-2:00pm


Post-Conference Intensives allow you time to focus more deeply on specific marketing topics and strategies. These 1.5-day workshops are great for all levels — those new to direct marketing and experienced marketers. Attendees may attend one workshop, or chose modules “a la carte” from several intensives.

Upon attending all parts of a workshop, you will receive a DMA Certificate of Completion.



Building Loyalty and Retention Strategies to Boost Sales and Profits.

Consumers have more options than ever. What are you doing to ensure that your best customers are recognized and rewarded for their loyalty to your company? Without a clear strategy, these valuable consumers will go elsewhere – fast. This 3-part workshop will teach you how to plan, launch, overhaul, implement and overhaul your new or existing customer loyalty program. Your customers, and your bottom line, will thank you.


Creative Strategies; Customer-centric for acquisition, retention and ROI.

Building a strong base of loyal customers can’t be done with web technology or mailing lists alone. The most successful businesses use strategically crafted creative in strategic campaigns to reach, activate, and retain high quality customers. Join three creative leaders as they share what works in today’s marketplace. Enjoy case histories and dozens of examples that bring this strategy to light. Bring samples or printouts of your own work for critique and use in round table discussions. This intensive is relevant for both consumer and B2B.


Search Engine Marketing & Social Media Intensive.

Search marketing is an integral part of every business’s overall marketing program, but it is not a standalone strategy. To truly benefit from search, you must create an integrated approach using several other tactics from the start. In this intensive program, you learn how to create a robust and effective search marketing program that gets results by incorporating social media, web analytics, landing page optimization, mobile marketing and more.


Going Direct With Mobile Marketing: Strategies, Tactics and Trends.

Mobile Marketing is an integral part of the multi-channel, direct marketing, and consumer engagement strategies of industry leading companies like Coca-Cola, BestBuy, Disney, Ralph Lauren, Dominos, MTV, NBA, MoneyMailer and others. Why, because it works—with it you can develop meaningful consumer engagements, sales and customer loyalty. Join us and learn how to develop and execute mobile marketing strategies and tactics to immediately generate a meaningful ROI for your business.


Developing a 21st Century Database—The Tools, Tactics and Tests to Meet Your Business Needs.

Within the past five years, massive changes in data, technology and the web have significantly impacted the planning, research, marketing and sales processes. Business needs have shifted dramatically with a focus on faster analysis, broader multi-channel integration and dynamic database information systems.

This six-hour seminar is designed for the database marketer who is looking to enhance or overhaul database business operations at their company. The instructor lineup consists of leading industry professionals who regularly evaluate cutting-edge technologies and best practices in database marketing. Over the course of two days, attendees will be exposed to current and future systems, trends, recommendations and pitfalls that lie ahead in the 21st century database marketing landscape.